The UK personal training scene is currently thriving. In 2016 there was a record breaking nine million gym memberships. The UK has more clubs, more members and a greater market value than ever before. Anna approached us to give her personal training brand a strong identity that would break through a sea of sameness in the industry. No more dumbbell or bicep flexing logos.
We created a strong yet feminine brand for Anna – whose primary target are females looking to get into the weights section of the gym. We also created a sub-brand for Anna’s female only weightlifting class, Lifting for Girls, which she teaches in gyms around London.