One2One is a fully private training studio in central London run by Courtney Pruce. FIT was asked to create their brand identity and website. One2One really is a truly personal training experience. It’s the most intimate training session you will ever have – it’s you and your trainer, it’s your own music and there’s no one there to distract you from getting in the zone.
The identity is clever in execution by including the numbers 1, 2, 1. The red and black colour palette reflects the interiors of the gym and the boldness of the brand. The angular visual language hints at the steady progression made by individuals on their own fitness journey. Strong, powerful imagery aligns the brand to the mindset of the personal trainers who train there. Work hard and turn your beast mode on.