MADISONS

A new gym with an exciting new format needed to stand out in a saturated market.

STRONG COLLECTIVE

This diverse group of fit experts needed an identity to unite them and their mission to keep humans at the heart of everything they do.

MINCKA

Haywards Health’s newest coffee shop needed an identity that worked alongside the beautiful interior.

THE ULTIMATE YOU

Two expert coaches join forces to make big waves in online programming for the functional fitness scene.

WHY FIT?

Branding is more than a logo. Great strategy and design make a brand memorable. Let’s unearth the deeper meaning in design so your brand is seen, heard, and understood. FIT combines our two passions: design and fitness. This means we have a deep understanding of your industry and audience.

 

We offer brand creation, website design, motion graphics, packaging design, print design, campaign strategy and social content creation. Want your brand to have impact? Talk to us for thoughtful design and collaborative ideas. We specialise in fitness and wellness but have great examples of helping brands in the education sector, food & beverage, music, and esports.

MEET THE TEAM

Profile image for Marina Morrison, wearing a white t-shirt with an industrial background behind her
MARINA
Designer, Director, Problem Solver

“Happiness is bringing a client’s vision to life through design”

 

There is no design problem that can’t be solved by a creative solution! I love pushing boundaries to see how a brand could stand out. I’m competitive and love a challenge. In my design work this means every detail is considered – I won’t be happy with anything less. Before setting up FIT, I worked at agencies on accounts for Fenty Beauty, IBM, and SoundCloud.

Profile image for Craig Morrison,wearing a white t-shirt with an industrial background behind him
CRAIG
Designer, Director, Perfectionist

“Design is ultimately about problem-solving – I am at my happiest creating effective design solutions that help my clients move their business forward”

 

I’m the big-ideas designer of the duo. Before setting up FIT, I was senior designer at large agencies, working on brands in F&B, fitness, financial and motorsport. I’ve designed for Volkswagen, Unilever, Red Bull, Goldman Sachs, and Aviva.

Colourful line illustration of a book with creativity coming out of it
SHOW US YOUR PORTFOLIO

We often work with freelancers on larger projects. Send over your portfolio and we’ll take a look.

WHAT THEY’RE SAYING

WHO WE’VE WORKED WITH

Personal Trainer Collective logo
De Novo logo
Natoora logo
Fit Delis logo
Oroson logo
Tom Bliss logo
University of Dundee logo
IBM logo
Phoebe Hagan logo
Volkswagen logo
Canterbury Christ Church University logo
Jade Packer logo