Madisons is a luxury fitness space for people who want seriously good training options – without the serious atmosphere. No contracts, no pressure. The freedom to do fitness your way. Working directly with Jerome at Madisons to build everything from the ground up from brand identity, right through to launching a website clients can use to book classes.


We developed an iconic brand identity that positions Madisons as the premium fitness facility in Haywards Heath. As a brand new gym, Madisons wanted to stand out in an over saturated market and show that they were offering something quite different from the average fitness class.


We wanted members to be surrounded by the brand identity in the space, on social media and even with branded apparel. Being a part of Madisons is something we strive to make all the members proud to display. And that’s apparent when you visit the walkway towards the gym, there’s always someone wearing a branded Madisons t-shirt.


On launch, the website allowed members to seamlessly book into classes. When they visited the gym, the brand was on full display with window vinyls and digital screens that explained the workout of the day.




Go to the Madisons Website