Mincka is Haywards Heath’s go-to coffee destination for people to connect, create and catch up in an aesthetic space where they are welcomed as a guest.
We designed a minimal, fresh brand identity that suits the interior design of the space. The interior is open, with lots of breathing space and fresh plants, yet comfy that you feel you can meet an old friend, work remotely or grab some lunch.
We carried this theme into the logo mark, typography and colour palette for the brand. The brand name is a spin on the destination in Colombia that’s famous for great quality coffee and unique coffee shops. The logo takes inspiration from the iconic hills in Minca, Colombia and the muted colours of the packaging are reflective of the natural landscape.
The result is a brand with quiet confidence that allows the coffee, the service and the space to always be at the forefront of the business.