One2One is a private training studio in central London. Owner Courtney Pruce asked us to create a brand identity, website, social media assets, and some promotional materials for the launch.
The brand identity cleverly includes the numbers 1, 2, 1 throughout the visuals. The red and black colour palette reflects both the gym interior and the boldness of the brand. We used an angular visual language to hint at the progress people will make on their fitness journey at One2One. Strong, powerful imagery aligns the brand to the mindset of the personal trainers who train there.