One2One Personal Training Studio

One2One is a private training studio in central London. Owner Courtney Pruce asked us to create a brand identity, website, social media assets, and some promotional materials for the launch.


The brand identity cleverly includes the numbers 1, 2, 1 throughout the visuals. The red and black colour palette reflects both the gym interior and the boldness of the brand. We used an angular visual language to hint at the progress people will make on their fitness journey at One2One. Strong, powerful imagery aligns the brand to the mindset of the personal trainers who train there.

One2One logo in white with a red background
Quote from Courtney Pruce. No distractions or interruptions, just you and your trainer.
Mockup showing the responsive website for One2One
Three mobile phone mockups showing off the responsive website for One2One
Mockup showing a price list layout for One2One
Apparel for One2One, a black tank top with diagonal line pattern
Colour palette for One2One is crimson, cyan and gunmetal