The Ultimate You

Two expert coaches combine forces to create a brand that would make big waves in the functional fitness scene. We were approached by Courtney and Tom to help rationalise their brand name and create an identity that they could both launch this new venture with confidence.


 “Reaching The Ultimate You is a lifelong journey. It can often be quite overwhelming to look at a larger goal and make it seem reachable at times. Breaking that journey down into smaller milestones is what makes those larger goals achievable. Each successful smaller step, brings The Ultimate You that little bit closer.”


The logo mark we created represents taking those smaller steps and connecting them together though progress. Paired with a vibrant but unisex colour palette, ensures the identity appeals to both male and female clients.


We then worked with Make Build Studio to design and launch a website that would explain the depth of knowledge both coaches have and the programming options they offer.


Go to The Ultimate You Website