Simon James is the Founder and Head Coach of Total Golf Fitness, a bespoke fitness service based in Chichester. TGF works with its clients to increase their strength, fitness, and mobility to help them vastly improve their golf game.
The identity originates from the symbology of the flag pole seen on golf courses. It is the target and destination of every golfers game, and a focal point for all progress and action. This resonated with us and we expanded the graphic device to be used as a marker that targeted the problematic areas on a TGF clients body.
We provided TGF with a new identity system, social media visual guidance and a new website that would be used primarily as an information hub, with directions to get in touch for any enquiries people had.
Go to the Total Golf Fitness website