Unity is a personal training studio based in Dubai. They needed a new identity that would reposition them as a brand that’s fun and laid back, but also a premium source of knowledge and information.
Community and client support are key values for Unity. They wanted to promote the idea of togetherness and being part of something bigger. The name Unity already suggests this so we wanted the branding to further enforce this idea.
The brand’s slogan ‘In it together’ inspired the idea of two people working together, Unity and their clients. This is expressed in the brand mark as two shapes creating the ‘U’ with an ‘I’ in the negative space between them. You and I working together.
We expanded this into a fun visual identity through a vibrant colour palette, brand pattern and soft iconography style. These were used for Instagram highlight icons, story backgrounds and a series of social media posts.
